Signal
Portfolio winners
Accelerating against the recent pace.
No clear accelerators yet.
Estimated from public SQDC inventory changes. May contain inaccuracies. For informational purposes only.
Supplier intelligence
Joie Verte Inc.
Health Canada-approved licensed producer and exporter of premium cannabis. Renamed to Betralif Corp. in 2019. The Green Joy brand is available in Quebec, Ontario, and on medical platforms worldwide. Won a Karma Cup award for terpene-rich products.
Estimated movement
↘ -3%4,741
latest 7-day window · movement_v1
Directional revenue
$163,600
movement × observed price
Portfolio
9 SKUs
2 brands · 2 categories
Avg distribution
103/101
movement-weighted store count
Headquarters
Gatineau, QC
Ownership
Private. Founded by Vincent St-Arnaud.
Market role
Cultivator + Processor
Average price / gram
$8.30
Signal
Accelerating against the recent pace.
No clear accelerators yet.
Signal
Moving below the recent pace.
28 g · 137 units
28 g · 308 units
Signal
Low inventory relative to movement.
No immediate pressure detected.
Portfolio mix
Product portfolio
| Product | Format | Tier | Price | 7d units | Momentum | Compare |
|---|---|---|---|---|---|---|
| Lemon Pepper Punch Green Joy | 2 units of 1 g | Premium | $19.90 | 2,506 | ↘ -2% | Add |
| Mango Cheese Green Joy | 5 units of 0.5 g | Mid | $22.90 | 1,325 | ↘ -1% | Add |
| Mango Cheese Green Joy | 3.5 g | Premium | $27.90 | 465 | ↘ -3% | Add |
| Electric Zing La Ligne Verte | 28 g | Ultra | $149.00 | 308 | ↘ -15% | Add |
| Lemon Pepper Punch Green Joy | 28 g | Ultra | $179.00 | 137 | ↘ -23% | Add |
| Chocolate Kush Green Joy | 3.5 g | Premium | $30.10 | 0 | New signal | Add |
| Cosmic Candy Green Joy | 3 units of 0.65 g | Budget | $19.90 | 0 | New signal | Add |
| Cosmic Candy Green Joy | 3.5 g | Premium | $29.90 | 0 | New signal | Add |
| Grape Yogurt Green Joy | 3.5 g | Premium | $30.90 | 0 | New signal | Add |